We were the producers getting scammed.

Before NextGen Lead Co. existed, we were top producers in the field — closing IUL, Final Expense, and Mortgage Protection deals at a high clip. And like every producer we knew, we were spending thousands a month on leads from the "big" vendors.

The story was always the same. Pay $45–$60 a lead. Get a stack of names that wouldn't pick up. Find out the same lead had been sold to 4 other agents. Submit a replacement request and get ghosted for two weeks. Watch our ROI bleed out while the lead company kept the markup.

We got tired of it. So we did what no one in the industry actually wanted producers to do — we built our own funnels. Our own ads. Our own landing pages. Our own lead forms. Cut out the middleman entirely.

The result was leads that were dramatically cheaper, dramatically fresher, and that actually picked up the phone. Once our own pipeline was full, other producers started asking how we did it — and NextGen Lead Co. was born.

We're not a marketing company that figured out how to sell to insurance agents. We're insurance producers who figured out how to generate our own leads — and now we share them with the agents who actually close.